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A CAMPAIGN OF THE

Global Fairness Initiative

OUR 2011 PARTNERS

Pastoral
iDE
CES

About BeFair

The Global Fairness Initiative launched the BeFair Campaign with the goal of expanding the reach of green technology and meaningful economic development.

The growth of the green economy has primarily been the domain of wealthy nations and communities, with innovation and green technology remaining inaccessible for over half the world’s population. Communities that can’t connect to innovative technologies – because they lack basic knowledge or infrastructure or simply can’t afford them – are left out and left behind, widening the economic opportunity gap within and between nations.

Each year the BeFair campaign works with a community that could benefit from access to innovation. We listen to what community members consider their greatest challenges and what can be done to help them work more efficiently to improve their livelihoods. Having identified the technology the community needs, we partner with a kindred company that produces and delivers it.

Through our work worldwide we have witnessed the power a simple technology has to transform lives. A clear example was our first campaign, born out of our work with salt farmers in Gujarat India. In the desert salt pans of the Great Rann of Kutch, there is no permanent infrastructure, including electricity. Thanks to contributions by hundreds of supporters GFI successfully purchased and delivered 6,500 solar-powered lanterns to salt farmers in January 2011, helping one of the poorest communities in the world save nearly $400,000 per year or $60 per family.

By contributing to the Be Fair campaign you can make a difference each year and ensure that your contributions directly address the needs of the poorest communities throughout the world.